Rebtel, the world’s largest mobile VoIP company after Skype (based on revenue), today announces it has hit 15 million users worldwide. Rebtel has made significant strides since its inception in 2006 with a total of 500 million calls ever made and two billion minutes of international calls logged.
Rebtel has been profitable since 2010 and its average revenue per user (ARPU) is three times higher than Skype. Skype currently operates an ARPU of around $8 per month; Rebtel’s ARPU is around $24. Rebtel’s figures show it increased revenues by more than 55% in 2011 and hit $60 million in revenue. Its predicted the revenue run rate for December 2012 lies at $95 million. The milestones come at critical time in the company’s history as Rebtel is currently growing at a rate of 500,000 users per month.
The company attributes its success to its dedication to core business values of transparency, honesty and cutting-edge innovation focused on helping people communicate internationally. Its customer loyalty is high with 96% of users stating they would recommend Rebtel to a friend during its customer satisfaction survey in December 2011. Rebtel’s word of mouth recommendations are an integral part of its growth as it drives registrations and accounts for over two-thirds of new user registrations.
Andreas Bernström, CEO at Rebtel, says: “2011 was a great year for us. Our new set of international calling apps with KeepTalking technology were well received; we generated 13 times more downloads in Q4 than Q3 as a result of the launch. We also expanded the our workforce by almost 50% and increased our user base by 50% to 15 million users. 2012 will be more of the same. We are focused on growing our user base, we aim to add up to ten million to our user base this year, as well as maintaining high revenue run rates and ensuring our apps are viral as they can be.”