Solution relies on machine learning for customer journeys and interactive best-fit offers
Ooredoo Tunisia is partnering Comviva with the aim of strengthening customers’ loyalty and engagement.
Comviva will deploy its flagship MobiLytix Marketing Studio platform supported by data science services. The platform will run real-time data on customers’ interaction with a unified customer profile to provide “real-time, contextual digital experience across all customer touchpoints”.
The plan is that Ooredoo Tunisia will increase customers’ loyalty through more personalised offers, by segmenting the customer base across various categories, including an interactive best-fit offer. This should lead to better value propositions and increased revenue.
Data science in the mix
Comviva will also provide data science services with AI and machine learning models to speed time to market and accelerate the adoption of AI.
Mansoor Al Khater, CEO of Ooredoo Tunisia said, “We are making substantial investments in modernizing our marketing technology stack, to support the tremendous growth and engagement in digital channels. This partnership will allow Ooredoo to build a set of capabilities that empower our consumers on their digital journey.”
Sunil Mishra, CMO of Ooredoo Tunisia, added, “It is critical to provide a seamless experience whether a customer is completing a transaction in person, online or [via an] app. With this collaboration, we will deliver a best-in-class digital experience across all customer touch points [and] help us deliver real-time personalised marketing programs to enhance customers’ loyalty and engagement.”