Running a Telecom Business in a World Where the Line Between B2B and B2C Markets is Blurring.
BSS systems for B2B are different from those targeted directly at the B2C market. But these days, telecommunications companies should be prepared to address the needs of both types of customers instead of focusing on just one. How can you deal with that challenge? Comarch has prepared a short summary of some practical ways of overcome it.
One way to reach all types of customers with one system is to build a single pane of glass solution. To hide complexity and present to customers the simplified version of the company’s offer, the best idea is to cover the whole ecosystem with a single composable connectivity management platform (CMP). Thanks to that, customers no longer have to worry about the integration of different systems with incompatible APIs. The biggest advantage of CMP is composability. Customers receive one user interface (UI) with unified processes to help them manage their operations easily. What is more, it does not matter if it is a large enterprise or a small company.
Download the white paper to learn more about taking full of advantage of the blurring line between the B2B and B2C markets. Comarch has ways to overcome the challenge of adjusting client-focused business processes to meet the rapidly changing needs of modern customers – regardless of whether they are big or small enterprises