It looks as if Everything Everywhere has a major brand announcement to make. Iโve just received an invite from them that says:
Please join us for exciting information on our new brand and the latest innovation in network technology.
Itโs possible that this is โaโ new brand โ something LTE-related โ rather than โtheโ new brand for the whole operation.
Senior Orange execs, including CEO Stephane Richard, have recently let it be known that they arenโt fans of the EE name.
Everything Everywhere has also just been awarded the rights to re-farm parts of its 1800MHz spectrum for LTE. It has named the September date as its launch for LTE โ so it remains to be seen if this announcement is just about LTE, or a wider brand relaunch.
Any EE types out there that know more, do drop us a note in the comments section!